Psicología del color / Color Psychology
Un diseñador debe conocer los efectos que crea el color en la gente. Una tonalidad nos hace llegar un mensaje determinado ya sea porque se ha
establecido así socialmente o porque psicológicamente estamos
predispuestos a recibir una sensación determinada.
También hay diferencias entre los colores cálidos y los fríos.
Amarillo: Representa la calidez y la felicidad, y es
altamente estimulante, se suele asociar con el lado intelectual. Hay
que utilizarlo para crear un efecto alegre y feliz.
Rojo: Es un color de fuerza, estimulante y muy dinámico. Se asocia con el optimismo y el liderazgo.
Naranja: Es energético y a la vez agradable. Se
sitúa entre el amarillo y el naranja, y como tal sirve para crear diseños
dinámicos pero con menos fuerza que con los tonos rojos.
Azul: Representa la seriedad, y la seguridad. Produce calma y sosiego y da sensación de confianza.
Verde: Representa la estabilidad, el equilibrio y es tranquilizante. Aporta armonía en el diseño.
Morado: Se asocia con la creatividad y el lujo. También es un color que se asocia con la empatía y la afectividad.
Negro: El máximo representante de la elegancia, es también un gran representante del misterio y el terror.
Blanco: Representa la sencillez, la limpieza y la tranquilidad.
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A designer must know the effects that the color creates in people. A hue send us a determined message either because it has established and socially or because we are psychologically predisposed to receive a particular sensation.
There are also differences between warm and cool colors.
Yellow: represents the warmth and happiness, and is highly stimulant, is usually associated with the intellectual side. To be used to create a cheerful and happy effect.
Red: the color of strength, challenging and very dynamic. It is associated with optimism and leadership.
Orange: It is both energetic and enjoyable. Is between yellow and orange, and as such is used to create dynamic layouts but with less force than the reds.
Blue: Represents the reliability, and security. It produces calm and quiet and gives a sense of confidence.
Green: It represents stability, balance and reassuring. Brings harmony in design.
Purple: It is associated with creativity and luxury. It is also a color associated with empathy and affection.
Black: The head of elegance, is also a great representative of mystery and terror.
White: Represents the simplicity, cleanliness and tranquility.
There are also differences between warm and cool colors.
Yellow: represents the warmth and happiness, and is highly stimulant, is usually associated with the intellectual side. To be used to create a cheerful and happy effect.
Red: the color of strength, challenging and very dynamic. It is associated with optimism and leadership.
Orange: It is both energetic and enjoyable. Is between yellow and orange, and as such is used to create dynamic layouts but with less force than the reds.
Blue: Represents the reliability, and security. It produces calm and quiet and gives a sense of confidence.
Green: It represents stability, balance and reassuring. Brings harmony in design.
Purple: It is associated with creativity and luxury. It is also a color associated with empathy and affection.
Black: The head of elegance, is also a great representative of mystery and terror.
White: Represents the simplicity, cleanliness and tranquility.
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